ROBOTGALAXY (RG) is a multifaceted interactive retail experience whereby young “explorers” design and construct a robot of their very own. RG was founded by fathers Oliver Mitchell and Ken Pilot in October of 2007, and currently operates two retail locations in Freehold Raceway Mall in NJ and Palisades Center in NY. A quarterly comic book series stars its robot action figures and introduces young explorers to the RG journey. Explorers can join the growing RG FORCE that interacts online at ROBOTGALAXY.COM. During their journey, kids gain exposure to and knowledge of science, mechanics, robotics, space exploration, computers, and other fields that fascinate them. Each RG retail location houses its very own Seventh Ring, surrounded by the Robot Personality Bar where customers register, name, and program robots at various computer terminals. Each customer is automatically inducted into The Order of the 7th Ring, where they can achieve status by building and collecting all of the Robot Galaxy robots. The retail locations play host to children’s birthday parties, robots range in price from $27 - $80. E-commerce is available at

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Sep 16 '08