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Dealipedia - Veronis Suhler Stevenson acquires Brand Connections LLC

Veronis Suhler Stevenson acquires Brand Connections LLC

Deal Participants:
Acquiring Company: Veronis Suhler Stevenson View Profile Charts Homepage
Target Company: Brand Connections LLC View Profile Charts Homepage
Deal Financials:
 
Date:
Announced: Jun 30, 2008

PRESS RELEASE

Veronis Suhler Stevenson ("VSS"), a private equity firm in the media, information and education industries, today announced the closing of its acquisition of a majority stake in Brand Connections, LLC, an out-of-home integrated media and marketing company. VSS is partnering with the existing management team led by founder and CEO Brian Martin and COO Geoffrey Kanter, who along with other executives remain significant shareholders. VSS purchased its stake from private equity firm The Cypress Group.

Brand Connections, based in New York City, provides integrated venue-based media, marketing and promotion opportunities to its clients. Products and services include digital and billboard media, product sampling, and event marketing reaching target groups of consumers in a variety of venues including airplanes, hotels, cruise ships, outdoor sports and recreation environments, and universities. Brand Connections operates three divisions: Hotel, Resort & Cruise, Active Outdoor, and SkyMedia. The company serves a deep roster of leading national advertisers and Fortune 500 companies, including Procter & Gamble, Verizon, Unilever, and Cadbury Adams who use its advertising networks to reach targeted audiences at captive moments for extended periods of time. From its origins in 2001 in winter sports, hotel, and cruise ship media and marketing, Brand Connections has expanded its networks both organically and through acquisition across multiple demographic and lifestyle segments including the SkyMedia network, which it acquired in 2006. SkyMedia is the sole provider of all airline and transportation-related tray-table advertising in the US and Europe.

The alternative out-of home sector, in which Brand Connections operates, is one of the fastest growing sectors of the overall media industry. According to the VSS Communications Industry Forecast, the alternative out-of home advertising industry will grow at a 28.1 percent CAGR between 2006 and 2011 to $13 billion.

VSS Managing Director Chris Russell said, "We are very pleased to be investing in Brand Connections and backing its strong management team to pursue further growth and expansion. The investment in Brand Connections represents a very attractive opportunity to enter into the fast-growing alternative media and marketing space through a stable, scalable platform that is supported by a diversified, blue-chip customer base."

Brand Connections CEO Brian Martin added, "My management team and I are excited to be partnering with VSS given their great expertise in the media industry and their longstanding operational focus. We look forward to working together to grow Brand Connections both organically through increased advertiser awareness of the truly integrated brand experience we offer, and via add-on acquisitions."

VSS Managing Director Nick Veronis noted, "Brand Connections is a great platform for pursuing our 'buy and build' strategy that has been a hallmark of VSS's success in private equity investing."

Cypress Group Managing Director Chris Harned stated, "We are thrilled to pass the Brand Connections baton to VSS, one of the premier media investors in the marketplace and a firm well-positioned to help the company achieve its full potential."

VSS was advised on the transaction by Proskauer Rose and Weiser LLP. Brand Connections was advised by investment banking firm Petsky Prunier, which focuses on the marketing, advertising, out-of-home and digital media sectors, and law firms Dow Lohnes PLLC and Reed Smith LLP.


About Veronis Suhler Stevenson
Veronis Suhler Stevenson (www.vss.com) is a private equity firm that invests buyout and structured capital funds in the media, information and education industries in North America and Europe. VSS provides capital for buyouts, recapitalizations, growth financings and strategic acquisitions to companies and management teams with a goal to build companies both organically and through a focused add-on acquisition program. To date, VSS equity and structured capital funds have invested in 62 platform companies, which have in turn completed over 255 add-on acquisitions resulting in a portfolio with realized and unrealized enterprise values in excess of $14 billion.

About Brand Connections

Brand Connections (www.brandconnections.com) is one of the largest marketing and media companies in North America focused on reaching consumers when and where they are most receptive in vacation, travel, recreation and entertainment environments. The company's targeted media, product placement and experiential marketing products connect national advertisers with more than 200 million consumers in environments including cruise lines, airplanes, thousands of hotels, ski and golf resorts, and numerous other leisure venues. Since 2001, Brand Connections has connected more than 400 national brands with over 1 billion consumers.

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Jun 30 '08
This version submitted by beyondtheveil

 

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