Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /home/dealiped/public_html/deal_view_acquisition.php on line 243
Dealipedia - Google Inc acquires Wildfire Interactive Inc

Google Inc acquires Wildfire Interactive Inc

Deal Participants:
Acquiring Company: Google Inc View Profile Charts Homepage
Target Company: Wildfire Interactive Inc View Profile Charts Homepage
Deal Financials:
 
Date:
Announced: Jul 31, 2012

PRESS RELEASE

Google Inc. GOOG +0.27% on Tuesday said it acquired Wildfire Interactive Inc., which helps businesses place ads on social-media sites like Facebook Inc.'s FB -6.29%

Terms of the deal weren't disclosed, but a person with direct knowledge of the transaction said the price was around $250 million.

Google is the No. 1 seller of ads online, so Wildfire would fit into its suite of services for advertisers, Google said in a blog post on Tuesday. Wildfire, a four-year-old company with around 350 employees, also helps companies promote themselves through non-paid accounts on Facebook, Twitter, Pinterest, and other social-media sites. Wildfire's clients include Amazon.com Inc., AMZN -1.13% Target Corp., TGT -2.18% Sony 6758.TO +2.34% Corp., according to its website.

"With Wildfire, we're looking forward to creating new opportunities for our clients to engage with people across all social services," wrote Jason Miller, a Google product management director, in the post. He said that giving businesses a "social presence can complement all marketing campaigns—search, display, video, mobile, offline ads and more."

Google's main source of revenue is Web-search ads but it is also a big player in selling ads on mobile devices and display ads, which include graphical ads and video ads.

In recent weeks, speculation had mounted that Wildfire, based in Redwood City, Calif., was up for sale following the sale of two of its competitors, Vitrue and Buddy Media. Earlier this year, database software company Oracle Corp. ORCL -1.08% paid around $300 million to buy Vitrue and business-software provider Salesforce.com Inc. CRM -1.28% in June paid around $700 million for Buddy Media.

Banking Representation:
(add missing info)  
Legal Representation:
(add missing info)  
Who Made the Money?:
Name

Title
Shares (mm)
Ownership
Cost Basis

Amt (mm)
Net (mm)
Info missing?
Add it!
Edit History:

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /home/dealiped/public_html/deal_view_acquisition.php on line 746
Jul 31 '12
This version submitted by Anonymous

 

Top